Amazon has begun a small rollout for their “Instant Pickup” initiative that sees consumers picking up orders within two minutes of their purchase. The service is available on five college campuses in LA, Atlanta, Columbus, OH and College Park, MD, and is expecting to expand to neighborhood spots within cities by the end of the year.
The initiative comes to deliver items to customers who order via Amazon at even short wait times. Items for sale include phone chargers, snacks, drinks, and the like which sell at high volume from the delivery site.
Instant Pickup’s products are picked by Amazon employees on site at the pickup points and delivered to the lockers similar to The Hub, an alternative delivery service by Amazon for apartments. The recent acquisition of Whole Foods by Amazon could also prove to be useful for the Instant Pickup roll out.