Oakley’s new Crossrange sunglasses were designed for those on the move. Whether it’s for active use or simply exploring the city, the sunglasses were designed from the ground up to transform into a frame that is perfect for things like running or cycling and then can be changed up for everything else. What they’ve done is created a modular design that has easy to swap grippy earstems and nose pieces for sport and and an opposite of lower profile pieces for everyday use.
For the last four years, Style Girlfriend has been a destination for guys looking for style advice from a woman’s POV. Hell, we’ve turned to them numerous times. Now, with the launch of their on-demand messaging service, they’re delivering personalized, real-time style advice right to your phone. Simply sign up here to receive a number you can text with your style-related queries. Need help finding quality jeans that won’t break the bank? Want some assistance pairing pieces? Want the thumbs up on the outfit you’re wearing? All of the help you need will be a text message away.
Last year, Adidas unveiled a concept sneaker made from 3D-printed recycled ocean waste. Now, it’s going on sale, with some 7,000 pairs to be made available in Adidas stores and from the company’s website in mid-November. Each pair will cost $220.
The sneakers are made in collaboration with Parley for the Oceans, an environmental group that wants to draw attention to pollution in the ocean. Each shoe’s upper (the part that goes over the top of the foot) is made from 5 percent recycled polyester and 95 percent waste plastic dredged from the ocean around the Maldives. Each pair of shoes contains 11 plastic bottles, and most of the rest of the sneaker (including the heel, lining, and laces) is also made from recycled material.
Although the original concept sneakers were 3D-printed, this part of the process seems to have been dropped for mass production. The recycled waste is still being turned into usable yarn, but Adidas isn’t saying how exactly, mentioning only “new technologies” used to “up-cycle marine plastic debris.” The name of the shoe is the UltraBOOST Uncaged Parley: a reference to both the design’s environmental backers and the popular UltraBOOST range of light-weight running shoes.
The shoes are only being made available in limited quantities, but Adidas says it plans to make many more. “We will make one million pairs of shoes using Parley Ocean Plastic in 2017 – and our ultimate ambition is to eliminate virgin plastic from our supply chain,” said Adidas exec Eric Liedtke in a press statement. As well as the Parley sneakers, the company is also making limited edition soccer kits for Bayern Munich and Real Madrid, also made using recycled ocean waste.
Cyrill Gutsch, the founder of Parley for the Oceans, added: “Nobody can save the oceans alone. Each of us can play a role in the solution. It’s in the hands of the creative industries to reinvent faulty materials, products, and business models. The consumer can boost the demand for change.”
To find out exactly where the shoes will be available and when, you can sign up for more information from adidas.co.uk/parley.
Converse has reimagined the Converse Chuck Taylor All Star 1970s with the American election in mind. The hi-top uses the American flag peace sign, popular in the 1970s and tying in with the theme of the range, as a repeated pattern that’s been embroidered rather than printed onto the white suede upper. The shoe is priced approximately $116 USD and will be released on October 31 at select retailers.
The Levi’s 501 is such an influential icon that in the minds of most people, it serves as the default reference for a pair of jeans. However, with Levi’s affinity for innovation and upgrading, today we get our first look at a welcome addition to the 501’s tech repertoire.
For the first time this fall, Levi’s has introduced stretchability to the 501 and 501 CT. The new proprietary fabric will house all of the 501’s original shrink-to-fit fabric properties, while offering new stretchability ranging from 12.5% to 17% stretch. Typically, stretch fabrics cannot replicate the same look of its all-cotton counterpart, but with unique engineering, each pair of the 501s with stretch will offer the classic 501 worn-in finish, in washes ranging from dark to light.
Ultimately, the new 501 and 501 CT stretch is a perfect blend of heritage and innovation. To pick up a pair of the new 501s head on over to Levi’s and secure your size.
80 million Areca palm leaves fall in Southern India every year and, through “The Tree of Life Project,” O’Neill Footwear is repurposing them and giving them value, creating the first-ever palm leaf sandal.
“The Tree of Life Project” pays local Indian people to pick up and carefully select fallen palm leaves used in manufacturing the sandals, benefitting communities economically and the planet environmentally. Utilizing natural materials gives each sandal an innately varied color and pattern, two pairs will never be identical.
Working with material designer Tjeerd Veenhoven, who spent four years researching the leaves for O’Neill Footwear, the Californian surf brand has designed two styles. While always unique, both have palm leaf footbeds, one natural or vegetable tanned leather strap and one palm leaf strap backed with suede for comfort. A light gray rubber outsole combined with a coral or turquoise midsole complete the construction.
Dramatically changing surfing by developing the world’s first neoprene wetsuit, Jack O’Neill founded O’Neill in 1952. Today, the brand produces functional activewear and lifestyle products, maintaining loyalty to their surfing roots.
The O’Neill palm leaf sandals will be available from July 28 for $89.95 at selected retailers.
Now that Converse is officially part of the Nike online portolio, you can design your own Chucks from scratch. You’ve been able to customize individual pairs in the past, but this process takes some of the most iconic sneaker silhouettes in history (Chuck Highs, Lows and Slips) and puts you in the driver’s seat ala NIKEiD. You want star-spangled sides and a bright blue tongue? No problem. Black rubber sidewall with an urban camo body? Again, not a problem. We’re not going to do the “total possible combinations” math, but there are 9 different shoe areas you choose with options for prints and solid colors for almost all of them. It’s a lot of combinations, and that means you get to design to the perfect shoe for you.
Suunto’s next generation sport watch just landed and its a merging of their outdoor watch expertise with smartwatch technology. From cycling to running, the watch is perfect for a multitude of athletic disciplines and built-in GPS, compass, and navigation make for the perfect smartwatch for outdoor exploration. No compromises have been made to build quality either, the watch is everything you’d expect in a Suunto with a outdoor-proof touchscreen, titanium bezel, sapphire crystal, and Bluetooth connectivity. The watch will come in four styles and will launch next month.
How many of us dreamed of being an astronaut at some point when we were younger? We begged to train at space camp during sticky hot summers. We watched Matt Damon, Sandra Bullock, George Clooney, Matthew McConaughey, and Bruce Willis become galactic pioneers, at least for an hour or two. It’s something that is unfamiliar to most in reality—almost everyone, actually, now that NASA no longer sends people into space—but that hasn’t stopped journeys beyond the atmosphere from captivating generation upon generation, an accomplishment once seen as the apex of human achievement. Our summers spent bouncing around in rocket simulators may not have amounted to trips to the moon, but, as a recent influx of NASA-inspired clothing proves, it has clearly lingered in the hearts’ of both fashion-minded individuals and less style-oriented clothes-wearing people everywhere.
The simplest manifestation of our childhood desires is seen in the glut of space-themed T-shirts produced by the likes of Urban Outfitters and Topshop; the fast-fashion retailers are both currently providing the nostalgic masses with tees printed with NASA’s logo. The logo has been played with by brands like VFILES, and Pintrill has used old NASA patches and pins on jackets. Y-3 is creating spacesuits that finally look like the type of apparel we were promised in every futuristic movie. Teen Vogue‘s June/July cover even features Gigi Hadid’s brother Anwar in a full spacesuit. In the fashion-adjacent art world, artists like George Henry Longly are exploring the themes of space exploration, the duo behind Standards Manual are reproducing the NASA manual, and famed architect Daniel Arsham is always up to something similar.
Alpha Industries (which produced Anwar’s spacesuit) worked to design a more authentic reproduction of NASA gear suitable to wear down on Earth. AI’s own NASA jacket, resplendent with patches for a customizable touch, was originally made in the ‘90s expressly for the Kennedy Space Center gift shop and has become especially popular lately.
Nostalgia is perhaps the biggest reason for the resurgence. “What child doesn’t want to be an astronaut?!” Alpha Industries’ CEO Mike Cirker says. Cirker attributes the success of the Alpha Industries NASA jacket to the brand’s shared qualities with our country’s space explorers. “NASA is an elite program with a breadth of American heritage, just like Alpha Industries,” he stated. “Our rich histories connect us, and, with all of the recent achievements and landings, there is resurgence in interest and ‘cool factor’ surrounding NASA.”
The gravitational pull (pun intended, of course) toward heritage clothing is, of course, undeniable. Just look at the the MA-1 bomber jacket, which started out as outerwear for pilots in the military before flying onto the backs and runways of anyone who ever read Four Pins even just once. With a similar vibe and functional design as that evergreen style, NASA apparel is appealing to people who’ve picked up military-inspired clothing with an element of American history for years.
“We hear all of the time from customers that they want one of our jackets because their dad or grandpa always had one from their military days,” Cirker says. “When it comes to the adults, nostalgia and heritage definitely play a key role—so adding NASA into the mix just lends to that heritage even more.”
NASA is also benefiting from the same trend that is motivating people to experiment with floral prints and palm tree-printed jackets. “Escapism is really a big, big theme,” Catriona Macnab, head of fashion at trend forecasting company WGSN, stated. “People want to get away into different paradigms and away from man-made worlds.”
And if a getaway to the sunsets and palm trees of Los Angeles is a selling point, how much more is a trip beyond the atmosphere worth in the mind of consumers? More than enough to blast NASA into fashion relevance and be the basis for the new go-to T-shirt for hipsters everywhere, apparently. After all, there’s nothing quite like cuddling up with 100% cotton when it’s printed with a symbol of your childhood dreams. The T-shirts are one small step, but a combination of nostalgia, heritage, and escapism is helping NASA make one giant leap toward becoming a lasting trend.
Hiroshi Fujiwara, Tinker Hatfield, and Mark Parker are at it again with a new HTM release and this time they’ve grabbed a pair of Converse’s latest model: the All Star Modern. Based on 1920s All Star, the new version gets a modern upgrade complete with Nike Hyperfuse, a full-length Phylon outsole, a TPU-fused overlaid toecap, and a neoprene split tongue. This all combines to create a lightweight sneaker in a minimalist interpretation of the All Star silhouette. The HTM version we’re highlighting here will feature goat leather uppers and is the first shoe from HTM to not wear a Swoosh. The shoe will be available at NikeLab online and NikeLab retail stores on June 9th.