Beef ‘O’ Brady’s Celebrates 30th Anniversary

Its tagline is simple: Good food, good sports. And that’s exactly what Beef ‘O’ Brady’s has done – and done very well – for 30 years. The anniversary offers a chance for the brand to look back at its storied past, but also to focus on growing and evolving the brand into the future.

“In 1985, Jim Mellody dreamed up the idea of a family friendly restaurant and pub where the community could gather, and the brand has continued to serve up that experience for families for 30 years now,” said Chris Elliott, CEO of Beef ‘O’ Brady’s. “As we’ve grown from that first location in Brandon, Fla., we’ve continued to innovate and stay ahead of the competition while holding true to what sets us apart: giving guests a great atmosphere to enjoy their favorite sports, have a lively conversation or simply celebrate the great taste of a perfectly prepared burger.”

Today’s Beef ‘O’ Brady’s is showing impressive comparable growth as well as new store growth as it expects to open 11 new stores in four states by the end of 2015. The company also opened a second location in Kuwait this year. There are now 204 Beef ‘O’ Brady’s locations spread over 23 states and the brand expects to reach 250 stores by 2020.

The brand’s 30th anniversary will be the focal point of its marketing this year, and the theme, Elliott says, is new beginnings. Upcoming marketing focuses include a lighter side of Beef’s with lettuce wraps, three new salads, and a quinoa power bowl. Jalapeno corn fritters, Texas sliders, and new chicken wing flavors like Kentucky Bourbon and Citrus Chipotle are set to join the menu for 2016.

In addition to continued growth for Beef ‘O’ Brady’s, the brand is making big moves outside of the casual-dining segment. Opening in mid-August, the first Beef’s Express, a fast-casual take on the veteran brand, is focusing on speed, quality & value for guests who are on the go but still want a first-rate dining experience.

“While we celebrate our history and the 30-year legacy we’ve created at Beef ‘O’ Brady’s, we’re also committed to giving our franchisees additional growth opportunities and our guests a new and different kind of experience,” Elliott says. “Beef’s Express is really going to take our brand to new heights and give people something that they haven’t seen before in fast casual dining.”

Recipe of the Week: IPA Sriracha Chicken Wings

Ingredients

  • 2 lbs party wings
  • 1 tbs baking powder
  • ½ tsp salt
  • ¼ cup IPA beer
  • 4 tbs melted butter
  • ¼ cup Sriracha
  • 1 tbs honey
  • 1 tbs cornstarch

Instructions

  1. Preheat oven to 250.
  2. Add the wings to a large bowl. Sprinkle with baking powder and salt, toss to coat.
  3. Place a wire rack over a baking sheet, brush with oil or spray with cooking spray.
  4. Place the wings on the wire rack.
  5. Bake in the lower section of the oven for 30 minutes. Move to the upper 1/3 of the oven, increase oven temperature to 425. Bake for 45 minutes or until golden brown.
  6. In a large bowl stir together the beer, melted butter, sriracha, honey and cornstarch.
  7. Toss the wings in the sauce, serve warm.

Hooters Will Serve Bacon-Wrapped Wings During March Madness

To attract millennials, Hooters is taking a couple of points from Buffalo Wild Wings’ playbook.

Much like the hugely successful wing chain, Hooters will offer a limited-time menu during the NCAA tournament.

Items on Hooters’ promotional menu include bacon-wrapped chicken wings and a chili-cheese dog called “Porky’s revenge,” according to Foodbeast.

Hooters also expanded its wing menu in recent years to include more sauce flavors and stopped using frozen wings.

Offering limited-time menu items and wings has been a successful strategy for Buffalo Wild Wings.

The brand releases new chicken wing sauces 7 times a year in flavors like Korean BBQ and Chipotle Cherry Sting. Many of the special flavors have sold out.

Hooters had its heyday two decades ago, but has struggled to attract young customers.

The brand is also expanding overseas.

The so-called “breastaurant” is planning to open more than 30 restaurants in Southeast Asia over the next six years, executives announced in a release.

Hooters already has a presence in Thailand, and is looking to expand into Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, as well as Hong Kong and Macau.

The company, which is known for scantily clad waitresses, has had flat sales in recent years.

Part of Hooters’ problem is an overall slump in the casual-dining sector as consumers turn to faster options like Chipotle, Panera Bread, and Five Guys.

But the brand has also dealt with competition from similar chains.

Tilted Kilt has more than 100 locations, with plans to open more, according to Bloomberg. Meanwhile, Hooters has been closing restaurants.

In addition to Tilted Kilt, Hooters is also facing competition from other “breastaurant” rivals such as Twin Peaks, Ker’s Winghouse, and Brick House Tavern + Tap.

Twin Peaks’ sales increased 68% to $165 million in 2013 over the previous year, as the chain nearly doubled its locations, according to Technomic. Sales at each of the latter two chains, which are the fourth- and fifth-largest breastaurants by sales, increased by 11% over the same time period.

These rival brands have succeeded by attracting a younger crowd and offering a broader menu than Hooters.