“Anti-Brick” Slippers Save Feet from the Excruciating Experience of Stepping on LEGOs

If you’ve ever stepped on a LEGO brick, you know that it’s an excruciating experience. In an effort to save you from these bothersome stray pieces, the company worked with French advertising agency Brand Station to create anti-brick slippers.

The collaborative project features shoes that are as bright and colorful as LEGO pieces themselves. Their red and yellow design has a thick padded insole that cushions your feet as you maneuver across the tiny plastic pieces.

The special slippers were produced in a limited quantity. According to the French Blog Piwee, only 1,500 pairs were made as part of a holiday promotion. If you’re interested in owning a pair, you can order them by filling out a Christmas wish list on the LEGO France website. Your feet will thank you.

LEGO Tells Everyone To Stop Freaking Out About Reported Holiday Season Shortage

Because there aren’t enough Lego bricks out there waiting for you to step on them, yesterday the Internet flipped out over news that the toy company wouldn’t have enough of the plastic pieces to meet demand this holiday season. “Nooooooo!” the masses wailed, “How can anyone be expected to take such an injustice?” Settle down, guys. LEGO says there’s no reason to freak out — at least, if you live in the U.S.

The Danish toy maker is going to have issues meeting demand in European markets, but the U.S. will be replete with LEGO bricks for the holiday, a company spokesman with the coolest name ever told MarketWatch.

“We don’t anticipate a problem in the American market. This has quickly been touted as a global problem, but it’s only an issue some places in Europe,” Roar Rude Trangbæk said.

LEGO is right on top of things in America, and has made sure it’s ready to meet the kind of demand it’s come to expect during the holiday season, he added.

Europeans are out of luck because of where LEGO’s factories are: U.S. bricks come from a company plant in Monterrey, Mexico, while the blocks on the continent are made in Denmark, Hungary and the Czech republic. Those factories can’t keep up with demand at the moment, amidst a spike in popularity due to a recent LEGO movie and themed toys like Batman and Star Wars.

“Our factories are running on maximum capacity globally, but the demand has been bigger than we expected,” Trangbæk said. “There isn’t capacity to meet the demand for replenishment orders on some European markets, but that doesn’t mean we’re running out of Lego bricks globally.”

This isn’t the first time LEGO has had trouble keeping up during the holidays — it had a rough time meeting demand in 2010, 2012 and 2014 as well — so it’s been working on expanding factories. Facilities in Mexico, Hungary and Denmark will be the next slated for expansion, LEGO said earlier this week. They won’t be ready in time for the holidays in Europe, however.

Here Is A First Look at the Official LEGO Ghostbusters Firehouse Headquarters

Just in time for Halloween, LEGO previews the official Ghostbusters™ Firehouse Headquarters. The iconic 2-story Firehouse Headquarters feature laboratory, living quarters, containment unit and much more. The set also includes 9 minifigures: Peter Venkman, Raymond Stantz, Egon Spengler, Winston Zeddemore, Janine Melnitz, Dana Barrett, Louis Tully, Library Ghost and Zombie Driver. Of course the Firehouse Headquarters doors can open to fit the LEGO Ideas Ghostbusters Ecto-1 inside. The set will officially debut in stores January 2016, a few months before the ‘Ghostbusters’ Reboot hits theatres in July 2016.

Chinese Artist Calls out LEGO for “Censorship and Discrimination”

Ai Weiwei has accused LEGO of “an act of censorship and discrimination” for the Danish toymaker’s refusal to accept a bulk order placed by him for the “Andy Warhol/Ai Weiwei” exhibition due to be held at the National Gallery of Victoria in Melbourne, Australia. The bulk order was intended for an installation similar to another one by the artist shown last year at San Francisco’s Alcatraz Prison, whereby thousands of LEGO pieces were used to create portraits of 175 political dissidents, including Nelson Mandela and Edward Snowden. According to Ai, LEGO refused to allow the use of its products in “any political, religious, racist, obscene or defaming statements.” Subsequently, Ai has received many offers from his supporters to supply LEGO pieces. A LEGO spokesperson would not comment directly on the case, but reiterated LEGO’s policy to avoid the use of its plastic bricks in political statements.

Legoland’s Parent Company to Develop Park in China

UK theme parks giant Merlin Entertainments today secured a deal to develop a Legoland in Shanghai and other attractions in China.

A joint venture is being created with local media and entertainment investment organisation China Media Capital (CMC) to create visitor attractions in the country

The partnership will be confirmed at a high-profile creative event hosted by UK Trade & Investment in London as part of China’s President Xi Jinping’s state visit to the UK

Merlin and CMC plan to develop a Legoland Park in the Shanghai area and target the introduction of other ‘Midway’ brands throughout China, such as ‘The Dungeons’ and selected ‘Legoland Discovery Centres’ for the Chinese market as well as new concepts including ‘DreamWorks Tours – Kung Fu Panda Adventures’.

Merlin currently has five attractions in China – Madame Tussauds in Shanghai, Hong Kong, Beijing and Wuhan, and Chang Feng Ocean World aquarium in Shanghai – and has announced plans for three further attractions to open in the next 18 months – Legoland Discovery Centre Shanghai, and a Madame Tussauds and Sea Life aquarium in Chongqing.

Merlin Entertainments chief executive, Nick Varney, said: “China is a key growth market for the group and we see this partnership as providing a significant opportunity to accelerate our plans.

“We’re also very excited to be working with CMC on the development and roll out of new brands.

“By working together in partnership we will be able to combine our expertise in operating world-class attractions with CMC’s insight and expertise in the Chinese market.”

Ruigang Li, chairman of CMC, said: “CMC has a highly diversified portfolio of entertainment content and platform. Through investing and operating across the whole spectrum of the media and entertainment sector, CMC has accumulated unique experience in aligning international know-how with local market needs.

“Through this partnership with Merlin, we will be committed to creating a premium experience as well as establishing a working system in China for the development and operation of location based entertainment attractions that meet international standards.”

This Is the World’s Largest LEGO Brick Batmobile

Having already earned a reputation for crafting things out of LEGO like a T-Rex and an Oscar statue, artist Nathan Sawaya is at it again – this time focusing on Batman’s ride of choice – the Batomobile. The eighteen-foot long piece, which took over two months complete, and used 500,000 bricks, is part of the artist’s latest exhibition, “The Art of Brick: DC Comics.” which will make its debut in Sydney at Australia’s Powerhouse Museum this November.

“This took over 480 hours, and I wish I could have spread them out over a longer period, but that was done in two months,” Sawaya told Nerdist. “That’s like 6-7 days every week, 10-12 hours every day, just living, breathing Batmobile.”

The result is something that certainly awakens the hidden child in all of us.

Watch the ‘LEGO Dimensions’ Launch Trailer

LEGO has unveiled the trailer for its forthcoming video game epic, LEGO Dimensions. Featuring a cast of characters taken from DC Comics, The Lord of the Rings, The LEGO Movie, LEGO Ninjago, Back to the Future, The Wizard of Oz, Scooby-Doo! LEGO Chima, Doctor Who, Jurassic World, Ghostbusters, The Simpsons, Portal and Midway Arcade, the forthcoming title will allow gamers to battle their way through several universes completing tasks and defeating bad guys along the way. Check out the trailer above to get a taste of how far the humble plastic brick has come and keep an eye out for the release on September 27.

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EverBlock Creates Giant Lego Bricks That Work in Real Life

Fulfilling the ultimate big kid’s dream, EverBlock Systems offers a modular building system of oversized plastic blocks based on the childhood favorite LEGO. EverBlock functions as more tool than toy as you can use the polypropylene blocks to stack and organize the universal blocks in nearly any shape, pattern, or size, building fully-functioning furniture from couches and coffee tables to house-like structures and wall divides. The blocks come in 14 colors and three different sizes: full (one foot long), half (6-inches), and quarter (3- inches), and vary in weight from two pounds to a quarter pound.

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Don’t expect a life-size version of LEGO’s architecture series just yet. Still, when you need to construct something quickly, EverBlock is an easy and efficient solution. Visit EverBlock’s website, which features a virtual builder tool to help you create designs and determine how many bricks you’ll need.

‘Jurassic World’ Recreated With LEGO

Colin Trevorrow-directed box office smash Jurassic World has been faithfully and hilariously recreated in this 90-second-long video. If you didn’t make it to see the dinosaur epic when it was in theaters, get the summarized, plastic-molded lowdown from the video below.

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Custom 10,000 Piece ‘Star Wars’ Sandcrawler Built Using LEGO Mindstorms Bricks

Joshua Hanlon of BrickPodcast.com talked with LEGO fanatics Calvin Hartley and Jarren Harkema about a custom 10,000 piece LEGO version of the Sandcrawler from Star Wars: A New Hope that they spent 500 hours planning, designing, and building using a Mindstorms set. Hanlon conducted his interview at Brickworld Chicago 2015 for the YouTube series Beyond the Brick.

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